Independence IS the Key
We help you know the right actions to take to get the results you need.
We do NOT fix or build websites and we do not provide marketing services. We do NOT provide SEO or other marketing services. We are not trying to win your web work. Rather, we work hard to win and keep your trust.
We do NOT make money from advertising. We NEVER accept secret payments or affiliate commissions. We do NOT show fake news or biased reviews. We have NO vested interests and NO hidden agendas.
This means you can be 100% confident in IQ Seven. It's free from any of the bias you inevitably get from web companies, digital marketing agencies and SEO providers who simply want to sell you their stuff.
IQ Seven’s independence matters, because you need to be able to trust us. And you can.
Our Story (So Far)
In late 2016, web industry veteran Richard Keeves and digital marketing guru Gareth Lane caught up for a beer and a chat as they had done for several years.
But this chat was different.
Richard Keeves takes up the story…
“Gareth and I talked about a big problem facing many small businesses.
"You know how most businesses have a website. Well, a lot of websites don’t work very well and don’t deliver the results the business wants or needs.
"It’s a big problem for those small business owners who rely on their website, need to improve their results, don’t know what to do and can’t afford to pay experts.
"Large businesses who want to grow online can usually afford to take on extra staff and get expert help. But small business is very different. Most small businesses are short of time, money and resources, and don’t get the advice and assistance they really need.
“Many small businesses don't do well online, whereas with a bit of extra know-how, they can succeed. Some suffer from a lack of knowledge or expertise, poor decisions, bad advice, or being ripped off. Let's face it, there are plenty of digital snake-oil salesmen who promise the world, but don’t deliver.
"Small business owners need to be able to find the right advice quickly. There is an abundance of information online, often too much. It’s easy to become overwhelmed or confused. Information needs to be accurate, relevant, and specific. The right advice needs to come from a trusted source exactly when it is needed.”
Gareth Lane continues..
“As our discussions went on, we brainstormed possible solutions to these problems for small businesses online. We started to get a vision for what might be possible.
“We imagined a world where a business website owner who cares about their website has a simple and affordable system to provide a regular flow of specific actions to improve their website results.
“The system would need to be run by an independent third party who the website owner can trust for concise, objective and unbiased recommendations. Honest and helpful recommendations… not trying to sell anything else.
“And it would be great for each business if the alerts for action are automatically prioritized for each individual website owner so the person can always focus their time, money and energy on the highest priority, highest impact actions first…
“Those website owners could quickly improve their business results. Their businesses could grow and succeed. They would be happier, and the world would be a better place.”
After many more discussions, the vision became clearer.
Richard and Gareth identified seven key areas vital for the sustainable growth and success of almost every business website.
“A business can’t just focus on one part of their funnel,” Richard explained. “Sustainable success means continually improving results at each stage of the buying journey of your customers. And there are no magic answers or silver bullets.
“It requires a holistic approach, with analysis, insights and intelligent actions to improve the buying journey. This involves all seven result areas. And that’s why we started IQ Seven.”
With extensive beta testing, IQ Seven was launched live in February 2018 with the initial intelligence coverage area and customer service footprint covering Australia and New Zealand and also the USA, Canada and the United Kingdom.
On March 29, the subscriber wrote to IQ Seven, to advise that his “conversion ratio is now 10%”, his “average order value has increased by 35%”, and his “return customer rate is sky-rocketing”.
He also said “Thank you to all of the team at IQ Seven. I finally found a cost effective, efficient and simple way to stay on top of my ecommerce game.”
( View PDF of letter)
On 13 April 2018, IQ Seven was announced as a Finalist in the Research & Innovation Project of the Year in the prestigious Incite Awards. This was additional independent acknowledgement of IQ Seven’s innovative solution.
IQ Seven is a strong supporter of the industries in which we work. IQ Seven is a member of the Australian Web Industry Association and a member of The Independent Small Business Association.
IQ Seven is Empowering
- Use IQ Seven to drive better website results
- Have better information about your choices and options
- Make informed decisions about improvements to make to your websites
- Easily focus on the most important high impact actions first
- Do the things that matter
- Don’t do things that do not matter
- Do not rely solely on advice from your web developers or agencies that could be biased; and
- Keep your teams accountable so your small business can enjoy better results.
Our Values (Forever)
These are the values that guide our business in what we do and how we do it.
When it comes to knowing how to improve your results, you want the truth and not sales hype. And there’s no place for fake magic bullets or useless snake-oil.
The truth is very important to IQ Seven too. We have a no BS culture. We encourage our team to always communicate clearly, concisely and honestly.
For you, this means the alerts, recommended actions and everything else you get from IQ Seven will be clear, concise and honest.
We cherish our independence.
IQ Seven provides its intelligence services to you on a monthly subscription with an affordable monthly fee, and we’re NOT trying to sell you anything else.
We don’t make money from advertising, we do not accept secret payments or affiliate commissions, we don’t show biased reviews and we have no other vested interests or hidden agendas.
The alerts and recommendations you receive are totally independent, without any of the bias you inevitably get from web companies, digital marketing agencies and SEO providers who simply want to sell you their stuff. Everything you receive from IQ Seven is always in your best interests.
Everything we do focuses on how to improve results - your results.
We help you know the right actions to get the results you need, and we won't recommend stuff that doesn't work.
There is no magic wand and no ‘silver bullet’ to dramatically improve your results instantly. We recommend a holistic approach that looks at all areas likely to affect your results.
At IQ Seven, we focus on seven key areas for results. (We call these the Seven Result Areas.)
1. SEO & Visibility – to make sure your website is easily found online.
2. Attraction – to attract the right visitors to your website.
3. Engagement – to engage with the right visitors, and quickly build trust.
4. Conversion Rates – to increase conversions to turn more visitors into customers.
5. Leads & Sales – to generate more enquiries, leads and sales, and make more money.
6. Social Sharing – to help happy customers build your brand value and your goodwill.
7. Security & Reliability – to ensure your website is fast, safe, secure and always works.
Quick fixes can be good, but real improvement in results comes from ongoing continuous improvements in what you do and how you do it.
Ultimately, it’s all about the actions you choose to take.
We want to support you as best we can.
We’re on a mission to help small business be more successful online, and we want to help you learn fast, take action fast, and improve your results fast.
The team at IQ Seven is growing, and everyone gets involved as part of our support team helping customers like you. This means everyone learns exactly what your needs are and take those insights into their job to serve you better.
Meet the Founders of IQ Seven
Richard KeevesCo-Founder & Executive Director
Richard is an Internet business pioneer with over 20 years of experience in the web industry focusing on business websites, ecommerce and digital strategy.
After researching electronic business in 1993-95 as part of the Australian Government’s Best Practice Demonstration Program, in 1995 Richard established what became the Internet Business Corporation Ltd, one of Australia’s first web consulting, development and digital marketing firms. Richard was the Managing Director until IBC was acquired by a public company in 2008.
Richard was the Chair of Judges for the Australian Web Awards in 2014 & 2015, and the President of Western Australian Internet Association (now the Internet Association of Australia) from 2004-2008 and 2012-2014. He is a Fellow of the Australian Institute of Management, a past Fellow of the Australian Institute of Company Directors and a past Fellow of the Customer Service Institute of Australia.
Richard Keeves is the author of Catching Digital, a practical handbook for street-smart business planning in the digital world published in 2012. Richard also published the Australian eCommerce Guide.
Richard is an experienced keynote speaker, seminar-workshop presenter, and a qualified trainer who has presented business seminars and workshops throughout Australia, New Zealand and in Asia and the USA.
His straight-talking approach, over-the-horizon vision and extensive business experience coupled with his wide-ranging industry knowledge and global network of subject-matter expert contacts makes Richard uniquely positioned as the Co-Founder of IQ Seven.
“If you want to improve your results, it’s usually not about luck. It’s about doing the important things that matter. Do more of what works and less of what doesn’t. Take the highest impact actions you can, measure the results, learn lessons and continually improve.
“One of my early mentors told me, ‘To know and not to do is to not yet know.’ Some people know what needs to be done; others don’t know – and don’t know how to find out as they don’t know what they don’t know. That makes it really hard to improve results, especially in the complex world of business websites.
“It’s not just about knowledge. It’s about action. Knowledge might be power, but only when you take action. Combining knowledge with action is exactly what IQ Seven is all about. We call it Actionable Intelligence.”
Co-Founder & Executive Director
Gareth Lane is a serial entrepreneur, having been self-employed since he was 15. For the past 15 years, Gareth has brought his marketing and business expertise to the web industry, focusing on the development of successful business websites, ecommerce systems and implementing effective digital marketing strategies.
Gareth is a highly regarded web educator and Judge of the Australian Web Awards. He is the co-facilitator of the Digital Marketing Meetup group that meets regularly, and has helped train over 200 small business website owners. Gareth has also been the owner and director of his own international web agency since 2005.
Over the past 15 years, Gareth has run over 100 workshops to educate business people and continually hears horror stories of small businesses paying thousands of dollars per month to web and SEO companies who then do not touch the websites and deliver little or no benefit or results to the customer.
“Businesses want to improve their results. Sadly, there are thousands of salesmen selling digital snake-oil and taking advantage of the lack of knowledge and education of their customers.
“Digital marketing is an industry without regulation and few rules, but it is critically important to the success of so many businesses. Without good websites and effective digital marketing, many small businesses could die.
“I’m passionate about Digital Marketing, and I’m very pleased IQ Seven is here to help empower businesses to get better results.”
Careers at IQ Seven
Do you want to make a big difference to small businesses globally?
Do you want to help us build and run the world's leading Website Intelligence company for small business?
We're on the hunt for ambitious, talented and intelligent individuals to join our team.
Sure there are perks and the incentives and future rewards are good, but the real reason people are happy to work at IQ Seven is because each person knows their opinion is respected, and they can see the difference they make to small businesses around the world. We help drive small business success, and we're proud of it.
Our global team structure includes web researchers, technical experts, business analysts, digital marketers, writers and more.
Current and future positions range from career-starting opportunities for clever young interns right through to career-pinnacle opportunities for specialists and experts looking for share their wisdom back into online communities.
Why work with IQ Seven?
It's satisfying to make a difference.
Over the next few years, everyone who works with IQ Seven will impact the lives and success of thousands of people in small businesses around the world. We help them drive better results from their websites, and we're here to make a difference.
You'll be on a mission.
You'll join a team on a mission to improve the way business is done online. And you will help build a world-class business Intelligence company. As part of our team, you can get to make a big difference and make your mark in the history book of online business success worldwide.
You will be constantly learning.
The digital world is forever changing, evolving and growing. So are we and so will you. You'll work with a company that values honesty, transparency, learning, innovation and growth. You'll challenge yourself and those you work with to learn fast and propel your career forward.
You can work from anywhere, anytime.
We're super flexible and use clever technology to work productively across the planet. We're a close team, but we're remotely located so you can work from anywhere and at the times that suit you the best.
If you're interested in working with IQ Seven, send your resume to email@example.com with a short note about your background, what you have to offer, what you're looking for in a role with us and why you want to work with us.
We're currently on the lookout for Researchers, Intel Spotters, Writers, Editors and Subject Matter Experts who want to share their wisdom and be rewarded for their knowledge, intelligence and insights on the digital world.
IQ Seven is a 24.7 company, and primary geographic markets are the USA, Canada, United Kingdom, Europe, Australia and New Zealand. IQ Seven's Actionable Intelligence can be distributed to relevant subscribers globally within seconds. (It's a clever system!) Our Intel gathering team needs to operate in these countries and more, and across time-zones, so we are highly flexible. Roles can be structured as either full-time, part-time or casual/freelance positions.
As a Researcher, Spotter or Subject Matter Expert, you don't have to be a great writer. Anything you spot or contribute will be checked, written or edited to be in the IQ Seven format and accurate, concise, relevant, and jargon-free.
IQ Seven is here to make a real difference.
Would you like to help? (You’ll feel great, and it'll probably make your Mom proud...)
Please share your feedback with us...Thanks in advance for taking the time to give your feedback.
Whether you love IQ Seven or it drives you nuts, please let us know. We’re keen to improve and we welcome your ideas and input.
If there’s a problem please tell us. Someone else may be having the same problem as you, so the sooner we can fix it, the better!
Please email firstname.lastname@example.org.
Feedback From Others
Here's what IQ Seven subscribers say about IQ Seven
Kylie & Vince Maloney, Owners, VeryNiceClassics.com.au
We’re finding the information provided very helpful and very interesting. We are learning a lot from IQ Seven; the information is very relevant and very informative, even for people like ourselves who really are not computer savvy at all. I really like how you include the further information on top of the recommended actions.
Ngoc Nguyen, Owner, FunInVietnam.com (Hanoi)
I am impressed with the work that was done by the IQ Seven. The services have been performed always fast and accurate. IQ Seven has supported us via email too. My website is getting better. I would greatly recommend IQ Seven to anyone.
Philip Mosley, Owner, MyProCoach.net
The organic search traffic on our website has certainly increased since we started using IQ Seven.
We thought we were doing everything we needed to already, but IQ Seven highlighted numerous new ways to improve. We're still working on it, but the results have been great so far.
Joe Mahon, Owner of ReidsRemotes.com.au
I didn’t know what I didn’t know, or just how much I didn’t know until I started using IQ7 and now I realise I still have lots to learn.
Luckily IQ7 makes that easy, with loads of useful tips and related articles to help me really take control of my online store’s future success.
Tony Walton from ICEmergency
Dear IQ Seven.
I’ve been using the IQ Seven website analysis system for several weeks now, and I’m simply delighted.
As a very small ecommerce business owner, I was constantly frustrated and confused – Build a website they said, you’ll make a fortune they said...
There are so many factors that make a website credible, efficient and ultimately profitable. So many factors, and ‘things’ in fact that I often just wanted to give up.
I spent thousands of dollars on ‘experts’ who really didn’t help at all, but it helped their pockets. I watched hundreds of on-line tutorials and webinars, and the more I saw, the more confused I became.
Then I took a look at IQ Seven. It appeared to be THE answer.
So I took the free trial, I took some time to learn how to use the reports, alerts etc and those early results convinced me to start paying for a subscription.
The results have been great for me.
My conversion ratio now averages 10%, my average order value has increased by 35% and my return customer rate is sky-rocketing.
Yes it took some time, yes I had to address a whole lot of issues that the IQ Seven system alerted me to, then make changes to my website, and yes it’s working.
It takes a bit of time to learn how to use the Dashboard, but the Tutorials really help and now I’m comfortable with the system, I can quickly check to see if there are any issues, and more importantly, action their recommendations to increase my ROI.
The cost is negligible compared with the increased sales and efficiency of my website.
Now I’ve expanded my ecommerce business from an Australia focus to a global focus.
Thank you to all of the team at IQ Seven. I finally found a cost effective, efficient and simple way to stay on top of my ecommerce game.
If you have any suggestions, comments or questions, please contact us. Please email email@example.com.
Get in Touch with IQ Seven
IQ Seven is designed to help small businesses throughout the world achieve better website results.
IQ Seven Actionable Intelligence Pty Ltd is an Australian company operating globally.
Registered Office Address
Flux, Level 1, 191 St Georges Terrace, Perth
Western Australia 6000 AUSTRALIA.
Phone Perth office:
International + 61 8 6446 6961
Within Australia (08) 6446 6961
Phone Sydney office:
International + 61 2 9056 1716
Within Australia (02) 9056 1716